Christmas period works its magic in France’s On Premise

With the Christmas period adding some sparkle in the On Premise, the latest CGA by NielsenIQ's France Consumer Pulse Report unwraps key insights into visitation expectations, consumption habits, and drink choices.


Julien Veyron, Client Solutions Director – France, said: “The ability to grasp and adapt to consumer preferences are the keystones of sustained market relevance. So, it’s paramount for drinks brands and suppliers to understand consumer connections with diverse venues, such as Christmas markets. Similarly, building strategic alliances and crafting innovative products and campaigns are pivotal to increasing brand visibility and driving sales when consumers are at their most receptive.  

CGA by NielsenIQ’s consumer research delivers many more exclusive insights into consumer habits and preferences in France’s On Premise, helping suppliers, manufacturers and operators to craft successful strategies and gain market share. OPUS also offers bespoke research to help businesses explore specific topics, categories, channels, occasions, demographics and dives into consumers’ behaviour with granular detail and analysis of how key trends are impacting the sector.


You can download the November France On Premise Consumer Pulse Report for free here.


To learn more about CGA by NielsenIQ’s unrivalled suite of services in France and how it can help your business, please email Julien Veyron at 


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