If you would like to read this article in French please click here.
Cliquez ici pour accéder à l’article en français
The latest Consumer Pulse Report shows nearly two thirds (63%) of France’s consumers have visited a chain restaurant in the last three months. This group has a core of regular guests, with a third (34%) of them visiting at least weekly and 11% going three times a week or more.
CGA by NielsenIQ’s exclusive research highlights ways for chain restaurants and their suppliers to engage these valuable guests and further increase visit frequency and spend. Top of the list of incentives are food deals and promotions, which would encourage more than a third (37%) of consumers to visit more often than they currently do. Loyalty schemes or rewards (33%) are popular too.
However, not all incentives have to be related to price. Over a third (36%) of consumers say they would visit more regularly if they saw new and innovative food options (36%) on the menu, and more premium dishes (31%) and seasonal menus (25%) are similarly appealing.
The Consumer Pulse Report also uncovers the drinks preferences of chain restaurant users. Bottled water (chosen by 39%), soft drinks (37%) and still wine (32%) are the three most popular choices, while around a quarter select aperitifs (26%), hot drinks (25%) and local beer (25%).
Julien Veyron, CGA by NielsenIQ’s Client Solutions Director, said: “Chain restaurants are an increasingly important part of France’s On Premise landscape, but winning sales here requires expert market knowledge and channel-specific tactics. While price and value are clearly important to guests at the moment, there are many more routes to incremental sales in both food and drink. Our consumer research is the ideal starting point for strategies to win them.”
Julien VeyronTo read the full France Consumer Pulse Report, click here.
CGA by NielsenIQ’s Consumer Pulse Reports deliver expert analysis of people’s engagement with France’s On Premise, by channel, category, occasion and more. Tailored research is also available. To learn more, contact Julien Veyron, CGA by NielsenIQ Client Solutions Director, here.
