Now Pouring OPM
CGA’s flagship OPM service is now available in Australia, enabling clients to track market share and trends within the industry for Beer and Spirits categories. This complete service offering will mean suppliers, manufacturers and distributors alike can for the first-time track market share, benchmark brands against competitors and identify new opportunities in the market.
Providing a comprehensive market read of manufacturer, categories, and brands, OPM is a statistically robust model of the sales of drinks in bars and restaurants; delivering the volume and value from brand level up to total category level and includes thousands of point of sale (POS) data points.
James Phillips, Client Solutions Director, ANZ, said: “We are thrilled to provide new measurement capabilities to better serve the Australian market. This launch represents a strengthening of our global benchmark for On Premise performance tracking. It’s a breakthrough moment for suppliers in Australia who need to understand their performance and identify growth opportunities. Globally OPM is the leading benchmark for On Premise measurement and is used by our major drink supplier partners to confidently win in the channel.”
The preferred measurement partner in the market
CGA is continuing to expand their global reach at pace and bringing a host of proven, best-in-class measurement, analytics and consumer solutions to new On Premise markets around the world. These markets have been carefully selected based on client request, their strategic importance for global brand owners and where a genuine lack of performance measurement exists. NIQ with the support of CGA now provides the Full View of the Australian Drinks Consumer across both On and Off Premise.
With over 30 years of building expertise and innovation with a focus on beverages within the On Premise, there is simply no other business with the proven credentials, track record or breadth of experience of measuring sales performance within this dynamic channel”, comments James Phillips.
Megan Treston, Managing Director – Pacific at NIQ, said: “For years, the beverage alcohol sector in Australia has needed true On-and-Off-Premise integration, and following NIQ’s acquisition of CGA in 2022, we can finally bring this to the market. The ability to view On Premise, Off Premise, and total market measurement in one place gives our clients at a significant advantage when understanding their sales performance and we look forward to this exciting journey in the market.”
CGA’s OPM service is the only fully projected, extensively validated, measure of Beer and Spirits sales performance in Australia.
For further details on CGA by NIQ’s On Premise Measurement solutions, along with support in understanding trends at category, segment and brand level within the market, contact James.Phillips@nielseniq.com or download more information here.