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The monthly reports are designed to offer a real-time snapshot of consumer sentiments and intentions, enabling beverage suppliers and businesses to align their strategies with evolving market trends in German, Italian and French markets.
The On Premise Consumer Pulse reports will act as a vital “temperature check” of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants. The survey of European consumers typically visiting the On Premise channel at least once within 3 months delves into consumer behaviour throughout the past month while assessing visitation intentions for the month ahead.
The reports, which are available to download now, will provide valuable monthly insights for beverage suppliers and distributors, allowing them to proactively adapt and cater to consumer preferences. In other countries, CGA’s consumer pulse reports have become a staple for suppliers and other businesses interested in the channel.
“In various global regions, these monthly reports have solidified their status as an indispensable practice for beverage suppliers, operators and a diverse range of businesses with vested interests in the On Premise channel,” said George Argyropoulos, CGA by NIQ’s Client Solutions Director. “By consistently delivering these timely updates, we enable stakeholders to establish a direct line of insight into the intricate tapestry of consumer intentions and behaviours that shape the very fabric of our cherished On Premise landscape. This strategic vantage point allows suppliers and operators alike to fine-tune their approaches, make informed decisions, and sculpt experiences that resonate with evolving consumer preferences. As this practice matures into an industry standard, it reinforces our commitment to fostering a dynamic synergy between consumer expectations and business strategies, ensuring a resilient and vibrant On Premise experience for all.”
For more information about CGA by NIQ’s Consumer Pulse reports, and their comprehensive Consumer research survey OPUS, contact George Argyropoulos – Client Solutions Director at George.Argyropoulos@nielseniq.com.
To download the latest Consumer Pulse reports, click here.