Fentimans

The Challenge

As a leading provider of premium mixers and adult soft drinks, Fentimans wanted to become the leader in category narrative both with their own customers, and the wider industry.

The Solution

Starting with numerous workshop sessions between CGA client services team and key Fentimans stakeholders we scoped out the key topics for content, followed by the collations of relevant data and research to compliment these areas. CGA’s copywriter and graphic designer then began to help shape the story of the report, before again bringing in Fentimans stakeholders to help mould the messaging of final output.

The Outcome

Following success of the first iteration, this has become an annual report with the 2nd edition launching in Q4 2020.