BrewDog

The Challenge

The client was looking for strong stories in order to argue that their brands were worth listing in a fast growing operator, that would have a positive impact on their total sales and visibility in the On Premise.

The Solution

Utilising CGA’s Brand Track service, we were able to provide powerful sales stories that showed the correlation between the brand and the operator’s consumer, based around metrics such as price, number of visits and repetoire and how this compared to competitors that were already listed.

The Outcome

Ultimately these stories proved how valuable to an outlet the brand’s drinkers were. This invaluable information was used as part of the tender process and helped the operator make the decision of stocking Brewdog in 150 new outlets.