Spain is home to over 300,000 On-Premise outlets nationwide, covering not just traditional HoReCa venues, but the full spectrum of the wider On-Premise universe. More than 80% of these dedicated to food, beverage, and recreational experiences. This vibrant ecosystem underscores the critical role of the out-of-home channel in Spanish consumer culture, and the vast potential it holds for drinks suppliers.
Outlet Index provides granular data for On-Premise venues, across Mainland Spain and the Balearic Islands, including location, segment type, and tailored licensing indicators. Recent enhancements introduce new attributes such as cuisine types and cocktail availability, hotel star ratings, and service features including delivery, takeaway, outdoor seating, and parking. Outlet Index also captures each venue’s digital footprint across key social media platforms.
Spain’s market can be further segmented into key food and beverage categories such as restaurants (50%), bars/pubs/clubs (26%) and Quick Service Restaurants (6%), among others. Over one fifth of total outlets are concentrated in the Southern region, offering a rich mix of venue types and consumer behaviours. The service also includes detailed breakdowns of the Metropolitan areas of Barcelona and Madrid, with each area commanding 10% of total outlets in Spain – highlighting the diversity of channel dynamics across the country that influence drinks consumption.
Understanding these regional and segment-level nuances is essential for brands aiming to build targeted marketing strategies that resonate with Spanish consumers’ daily habits. CGA by NIQ’s Outlet Index acts as a strategic partner, helping brands navigate the complexities of the On-Premise landscape with confidence.
Beyond outlet data, the true power of the Index is unlocked when combined with CGA by NIQ’s consumer research. Together, they deliver a comprehensive view of market potential across specific segments, empowering brands to make data-driven decisions that drive growth.
Carmela Asinas, Client Solutions Manager at CGA by NIQ, said: “Outlet Index is more than a dataset, it is a strategic lens into Spain’s vibrant On-Premise market. With tailored insights and regional depth, it empowers drinks brands to uncover new opportunities and build smarter, more impactful strategies.”
Outlet Index is a robust outlet universe database, covering and segmenting all HoReCa outlets available within the market to the CGA global market segmentation.
To learn more about CGA’s Outlet Index and how it supports suppliers’ sales and marketing strategies across Spain, contact the team here.
