Consumers like the idea of trying new food and drink trends, with over half agreeing that they actively engage with trends in the Out-Of-Home. Top trends capturing consumer attention in the 2025 Food Insights report include chopped sandwiches, Lousianian dishes like seafood boils and Po Boys, and Japanese cream fruit sandwiches.
Value for money remains forefront for consumers deciding where to eat in the Out-Of-Home channel, increasing by 5pp (percentage points) compared to last year’s report. Good quality ingredients rank highly in the decision-making process as well as hold high influence in determining a dish’s authenticity.
As emerging cuisines continue to gain prominence in the British market, it’s encouraging to see consumers not only eager to try new flavor profiles but also willing to pay a premium for dishes perceived as authentic. This highlights the importance of authenticity in capturing consumer interest and delivering a standout dining experience.
Half of British consumers say that they could be encouraged to try emerging cuisines if they had the opportunity to sample it, this followed by a willingness to try new cuisines if they are recommended to them.
The exclusive Food Insights 2025 report draws on an in-depth survey of 2,000 nationally representative consumers to deliver actionable insights into emerging menu trends, global cuisines, authenticity and much more. It also analyses crucial shifts in the channels, occasions, times and spends of On Premise visits.
Andy Hodgson, CGA by NIQ’s Client Business Partner, said “Diners demands are constantly evolving. To capture their spend and their loyalty, it’s vital to get an accurate, in-depth and data-driven understanding of the food and serves they want when they eat out. Our research builds the foundations for effective menu strategies to sustain sales and gain share in this competitive climate.”
The Food Insights Series features a collection of spotlight reports to best meet your business needs:
Available now:
The Hot Beverages Spotlight Report, part of CGA’s Food Insights Spotlight series, delivers a bird’s eye view of the segment to help suppliers, wholesalers and operators sharpen promotional, pricing and ranging strategies, as well as pinpoint opportunities for growth. It sets out the latest hot drink preferences, habits, channels, as well as plus consumer demographics, drivers to purchase and much more.
Available soon
Spotlight report Desserts 2025 offers a comprehensive guide to desserts in the Out-Of-Home. Providing a clear understanding of who the dessert consumer is, a digestible read of their preferences and influences on behaviour. It highlights the opportunities and threats and key channels to help inform and shape a winning dessert strategy.
Spotlight Report Snacking in Pubs Report 2025 sets out big trends and consumers’ expectations in the snacking category, equipping manufacturers, suppliers, and operators with the insights they need to adapt and succeed in this fast-evolving market.
The ‘Food Insights Report’ is designed to help businesses stay ahead of the curve in food trends, give guests what they want and optimise ranges and new product development. There are extensive tips for building winning food plus insights to help suppliers and operators collaborate on menu strategies. For more information about the Food Insights 2025 Series click here, or contact the CGA Foodservice experts here.
