Austria’s diverse landscape features over 37,000 HoReCa outlets, mostly made up of Food & beverage consumption or accommodation outlets. The HoReCa sector is an important part of the social fabric of Austrian life and offer spirits brands and manufacturers opportunities for growth and to drive sales.
The market can be segmented into specific food and beverage (F&B) channels with Outlet Index, including casual dining restaurants (18,000), café bars (4,700), bars (4,700) and many more outlet types. There are many dynamics at play across the plethora of outlet types in the market, and uniquely meet the different needs of consumers across occasions and need states, ultimately having an influence on their behaviour and drinks choices.
CGA’s expertise in the market uncover the universes potential, providing crucial data breaks to key states such as Wien, Niederösterreich, Steiermark, Oberösterreich, Tirol and many more, and help identify the weight and importance of areas to focus efforts to drive more value, with less risk.
Wien is the most populated state* within Austria and has the highest proportion of F&B and accommodation outlets (20% of the market) and boasts the most refreshment outlets (6,700). While Tirol has the highest density of outlets per ‘000 residents, it claims share of its F&B footprint across the country, offering compelling opportunities for commercial growth.
Gaining insight into these channel dynamics merely reveals the tip of the iceberg when it comes to Outlet Index’s capabilities, as combining this dataset with CGA’s consumer research unveils a comprehensive analysis of the potential market size and consumer groups for specific segments.
George Argyropoulos, Client Solutions Director – EMEA, said: “Understanding these nuanced preferences of the market universe is critical to understanding Austrian consumers’ engagement with the channel, allowing for the creation of finely tailored brand and marketing strategies that resonate with their daily behaviours. CGA’s Outlet Index serves as a strategic partner for brands seeking success in the HoReCa sector.”
George Argyropoulos
Outlet Index is a robust outlet universe database, covering and segmenting all HoReCa outlets available within the market to the CGA global market segmentation.
To learn more about CGA’s Outlet Index and how it supports suppliers’ sales and marketing strategies across Austria, contact George Argyropoulos here.
