As a part of the collaboration, CGA will produce reports specific to the Australian On Premise sector using CGA’s research solutions across consumer, bartender and market measurement. Drinks Association members will also benefit from custom studies that will delve into topics facing the sector.
The On Premise is multi-faceted and an essential revenue channel for drinks brands. CGA research demonstrates that the consumer Path to Purchase is heavily influenced by trial in the out of home sector. In 2021, 43 per cent of Australian consumers said that previous experiences in bars, clubs and restaurants prompted their purchase of drinks brands to enjoy at home. While 37 per cent of consumers typically try new or different drinks and brands in pubs, bars and restaurants – compared to just 33 per cent at home.
Drinks Association CEO Georgia Lennon said: “Our new partnership with CGA by NielsenIQ will benefit all Drinks Association members giving them valuable insights into what can be the disparate world of On Premise.
With CGA’s 30 years of international experience in the sector, we know we are partnering with one of the world’s best and to be able to share these Australia-specific insights with our members is very exciting.”
CGA by NielsenIQ continued their expansion into Australia this year, following the launch of their consumer research capabilities in 2021 with OPUS (On Premise User Survey). With decades of experience in the sector, CGA’s best-in-class research, data and analytics help some of the world’s most successful food and drink brands to develop winning strategies for growth.
James Phillips, Director of Client Solutions: Asia Pacific, said: “We are extremely proud to partner with an organisation that has been crucial in supporting the drinks industry in Australia.
Through this relationship with The Drinks Association, we can bring our wealth of experience across global markets to deliver clear and actionable insights that will drive sales and improve consumer engagement. Australia is an important market to CGA, and we are very pleased to support drinks businesses to ensure the On Premise can thrive in 2022 and into the future.”
The Drinks Association offers everything from industry data to targeted forums, providing invaluable access to a variety of specifically tailored services designed to improve industry cross functionality and reduce common costs; and facilitate commercial solutions that deliver value-creating data and information, translating to real financial benefit.
To learn more about CGA’s consumer research and market measurement services across both Australia and New Zealand, please contact James Phillips at james.phillips@cgastrategy.com
