Food delivery is mounting a growing threat to the eating-out market—and data from CGA Peach shows that more than half the British adult population have had a takeaway brought to their door in the last six months.
The figure equates to 28.6 million British consumers getting food delivered. One in five (19%) gets a delivery at least weekly, and two in five (39%) get a takeaway at least monthly.
The stats show the massive scale of the delivery market now, as well as some interesting trends and shifts in the sector. Traditionally dominated by independent operators, the market has seen the arrival of several big third parties lately, offering digital platforms from which consumers can order food.
Of these, Just Eat is the market leader by some distance, having been used by a third (32%) of those who have had food delivered in the last six months. Second and third are Hungryhouse (15%) and Deliveroo (9%). The second of these has been busy signing up some major casual dining brands for deliveries lately, and has doubled its user base in the last year, CGA Peach data shows. Younger people, and students in particular, are most likely to use platforms like these.
The research also points to changing methods of ordering. Phone remains the most common channel, used by 47% of delivery customers—but this figure has fallen by ten percentage points in the last year. The number ordering via an app has meanwhile increased, from 18% to 20%. Two in five (40%) orders are made via a conventional website.
