With significant investment and thought applied to wine menus in the out of home market, CGA add the science to review their importance and how to benefit from them.
Often the first port of call for consumers when choosing wine, a detailed review of which elements of wine menus most resonate will help inform strategy with this vital touchpoint
Understanding the impact of the likes of description and detail on consumer choice of wine. Understanding of how to best direct consumers to specific wines and styles of interest
Assessing the popularity, appeal and performance of wines from emerging regions, and how this compares to established players, to guide on optimised portfolio and ranges
An understanding of the potential barriers and reasons for consumers choosing wine from emerging or established countries will allow for informed strategy to overcome barriers
Who is the wine consumer by country of origin and what does this mean? Which countries offer trade-up opportunities and which suit value propositions based on the consumer
CGA turn the lens on the increasingly dynamic category of sparkling wine and champagne to provide an update on how the category has evolved from a consumer and sales perspective
What does the overlap between sparkling styles look like and which are interchangeable in the minds of consumers? As such, what is the ‘perfect’ sparkling wine offer?
Are there other sparkling wine variants that hold appeal with consumers and how should these be targeted? Similarly, what is the future for sparkling rose and the spritz category?
With previous reports highlighting the knowledge gap of wine drinkers in the on trade, CGA will explore the appetite and methods in which consumers would like to be educated
Understanding the consumer impact of well-educated staff and how this can influence wine choices will allow for informed decisions on wine training across accounts
Are recognizable brands one way to inspire confidence among less educated wine consumers? Is this best done through existing brands, recognized varietals, or country/region?
The ‘Premiumisation: Change, Challenge and Opportunity’ report sets out major trends in premium drinks and identifies opportunities for operators and suppliers to increase sales of them.
Beer still number one on drinks list in Great Britain and United States, but the challenge is engaging younger drinkers. With International Beer Day being celebrated August 2, CGA looks at the changing face of beer consumption both in GB and the U.S.