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A quarterly series of reports providing high level insight and expertise into the topics shaping the GB out-of-home wine category from a consumer, volumetric and advanced analytical perspective
Providing expert data and insight into the wine category since 2017, CGA has again produced a collection of syndicated wine reports designed to answer the most pressing questions for the industry.
Using a combination of CGA’s proprietary BrandTrack consumer, OPM volumetric and Outlet data, alongside category insight and opinion, the quarterly reports are a must for any supplier, operator or manufacturer looking to understand the changing subtleties of the GB out-of-home wine sector. Exploring the topics that matter most for the wine market, the reports provide an accessible entry point to what is, undeniably, a dynamic and complex category.
Tailored to answer the most frequently asked questions and assessing the impact of latest trends around GB On Premise wine, including the effects of the COVID-19 crisis, this completely revised set of four affordable reports focus the lens on CGA’s phenomenal data to uncover insight across the broader category…
The Changing Wine Outlet universe
Wine brands in Focus
Profiling Wine consumers
The report will draw upon both volumetric and consumer data to understand the most popular sectors wine is consumed in, as well as the occasions which drive wine consumption.
Against a backdrop of COVID-19-related outlet closures and re-openings, which have impacted different sectors in varying ways, this report sheds light on the areas for opportunity in the On Premise for wine. With changing occasions and outlet choices, understanding how the wine outlet universe has changed will be vital in targeting, and winning, in a revitalised On Premise market to grow wine sales and profitability.
This report will uncover the impact of branded wine and non-branded wine on out-of-home purchasing choices. Do brands increase consumer likelihood to purchase? Does this depend on how premium the brand is perceived to be?
Expert analysis explores the benefits of a brand-led offer and how to position brands in the On Premise for optimal success, alongside who to target with non-branded wine and premium options.
To learn more about the Wine Insight Reports, get in touch...
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