Whiskey has been one of the star performers of the spirits market in recent months, and there is exciting potential to grow sales further this year. Patrick Bannon, CGA client director, Americas, shares some of the latest sales and consumer trends in the category, and sets out ways suppliers and operators can capitalise on the growing interest.

CGA’s suite of research services, including the On Premise
Measurement tool and On Premise User Survey, combine to
provide suppliers and operators with an unrivalled and holistic
view of the whiskey market and many more drinking-out
segments. Other aspects of CGA’s market intelligence include
the BeverageTrak-based US Cocktail Reports, which provide
an up-to-date picture of current and future trends in mixed
drinks.