What drives consumers’ Path to Purchase in the French On Premise?

The ability to understand, predict and react to how consumers are influenced on their purchase journey is key for ongoing success in the French On Premise.

Julien Veyron, Client Solutions Director – France said: Path to purchase is an important element in meeting the needs of consumers in the On Premise. There are many ways for brands and venues to think about how they can leverage a combination of these elements and tactics to help drive consumption and sales. Our latest insights signposts innovative ways for these industry stakeholders to engage with consumers, with targeted offerings and promotions, plus maximising factors like food pairing, familiar products, and recommendations from trusted sources to ultimately drive sales and consumer loyalty.” 

 

Download the free Consumer Pulse Report 2024 here 

To uncover more granular insights on your target consumers’ path to purchase through OPUS, get in touch with Julien Veyron here to find out more about CGA’s consumer research capabilities. 

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