Valentine’s Day in the GB On-Trade

Valentine's Day weekend promises to bring an influx of diners into outlets with an uplift in sales of #cocktails, #sparklingwine, #champagne and food predicted. Check out our lovely video highlighting the latest Valentine's Day out-of-home trends

Valentine’s Day weekend promises to bring an influx of diners into outlets. Here’s what our research finds:

  • 1/3 increase in the number of spirits sold in the average outlet
  • This is driven by cocktails which sees number of serves increase by 41%
  • 19% uptick in sales of non-alcoholic items, including food
  • Champagne & sparkling wine sales rose by 29%
  • and the number of serves were up by 42% (compared to the average Thursday)
  • Sources: CGA BrandTrack and Trading Index Questions? Contact us hello@cga.co.uk

For more stats on what should be a positive Happy Heart Day, check out this lovely little video we created:

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