The numbers from CGA by NIQ’s Daily Drinks Tracker show a strong start to the week, coinciding with when temperatures hit 31 degrees in parts of the country. Sunday (+17%) and Monday (+19%) experienced double digit growth vs the same period in 2023. Tuesday saw more moderate growth at 11%, but Wednesday doubled Tuesday’s performance at +22%.
After the short heatwave, sales performance cooled off on Friday (-0.5%) and Saturday (-1.7%). Weekend performance is likely to have been negatively affected by protests across major UK towns and cities.
As popular choices in warmer weather, beer (+10.4%), cider (+39.6%), and soft drinks (+6.3%) all experienced sales growth. Spirits and wine experienced declines of -4.9% and –4.8% respectively.
“Hot weather always receives a warm welcome from the On Premise, as consumers flock to beer gardens and terraces and it’s a welcome boost to category sales. “Says Jonathan Jones, CGA by NIQ’s managing director, UK and Ireland. But as beer, cider, and soft drinks saw a boost in sales during the warmer weather, it was a different picture for the spirits category which continues to see notable declines. Its crucial suppliers understand the spirit consumer’s changing needs, in order to create strategies that will attract people back to spirits from the other categories”
The Daily Drinks Tracker provides analysis of sales at managed licensed premises across Britain and is part of CGA by NIQ’s suite of research services delivering in-depth data on category, supplier and brand rate of sale performance. To learn more, click here, or contact Jonathan Jones, CGA by NIQ Managing Director, here.
