The food and drink market’s most influential communication experts – Ann Elliott, Mark Stretton and Mark McCulloch – are coming together at this year’s CGA Insight 2019 conference to share their expertise and debate how businesses can cut through the noise to land their message perfectly.
The leaders of Elliotts Agency, Fleet Street Communications and Supersonic Inc, respectively, will examine how marketing, PR and social media play vital yet changing roles in communicating with both external and internal audiences – and how new techniques and media are constantly emerging and evolving.
The invitation-only conference is being held in the auditorium at 30 Euston Square, London, on Thursday, April 4, and will again be chaired by CGA‘s vice president Peter Martin, who will introduce and question a full roster of guest speakers and panellists – as well as CGA’s own sector experts.
“With so much change in the market, how operators, suppliers and investors can get an accurate fix on the big picture is a major challenge we will be grappling with,” said Martin.
Marcel Khan, formerly of Nando’s and Five Guys and now CEO of Thunderbird Fried Chicken, will be explaining the anatomy of a successful brand roll-out and how he is planning to take the newly invested Thunderbird street food brand to market. He’ll also be explaining how he has used data to keep those plans on track.
CGA’s own team will also be demonstrating how it is using its full range of market measurement tools to distil the ever-growing mass of market data into meaningful and actionable insights – helping operators, suppliers and investors track, interpret and evaluate the ever-changing food and drink scene.
The conference will reveal the latest Brand Momentum winners and losers, in partnership with EI | Stone & River. Now in its second year, this looks at key consumer metrics and supply trends for brands. The full list of which brands are moving up and down the tables will also be released.
How has the trading landscape evolved, and how will it continue to develop? How is the combination of site closures and new openings altering the shape and feel of town centres and city circuits? What are the dynamics of consumer tastes and habits influencing sales growth and product mix?
All these questions, and more, are on the agenda at this year’s Insight 2019 conference, hosted by CGA, the sector’s leading insight and data specialists.
“We promise a challenging and engaging afternoon of debate and discussion. How market players can best use their own and external data to give them a competitive edge is going to be vital – as the art of analysis itself is constantly changing too,” said Peter Martin. “If customers want instant gratification, operators are going to need instant feedback. This is going to be the year that the market learns to love data.”
CGA’s Insight 2019 is a free event for operators but is invitation only. To request a ticket, visit www.cga.co.uk/whats-on/cga-insight-2019
Insight 2019 is supported by: CPL Online, Fishbowl, Odgers Berndtson & Zonal.