Engagement with bars, pubs, and restaurants remains robust, with 83% of global consumers visiting venues at least once within a three-month period, and one in three going out weekly. This represents a highly engaged global audience.
While sector and category challenges persist, there are clear opportunities for suppliers, manufacturers, and operators to leverage in both local and global markets.
Throughout 2024, we have observed significant themes and trends. Moderation in alcohol consumption is reshaping the role of the On Premise for consumers globally, with 37% drinking less alcohol and only 13% drinking more.
Global consumers are also shifting to earlier On Premise occasions and dayparts, particularly in Africa and Southeast Asia, which has important implications for suppliers and key categories.
The quest for social experiences remains a focal point. Consumers value the social connections that evolving On Premise spaces enable, and competitive socializing plays a significant role here and can anticipate continued growth in this channel.
The changing role of spirits has implications for the global sector. The preference for earlier drinking has put pressure on the spirits category, traditionally associated with late-night and high-tempo occasions. However, suppliers who can adjust the positioning of spirits, shift the value narrative, redefine occasions, and explore new engagement opportunities will be crucial to success in 2025.
Our mission remains to provide a comprehensive view of the On Premise sector through our unique data. In 2025, we will continue our journey to deliver, transform, and grow the success of On Premise businesses through industry-leading solutions, actionable insights, and channel expertise.
We look forward to seeing you all in the New Year, ready to capture the exciting opportunities ahead.
Jonny Jones, Managing Director – International Markets, CGA by NIQ
