CGA’s exceptional data and expert analysis brought Fentimans’ first ever Market Report to life. It benefited hugely from their 360-degree view of the drinking-out market, which creates a powerful combination of supply-side research and consumer intelligence and delivers the insights into the premium soft drinks and mixers market that Fentimans and its customers need.
CGA is a perfect partner: a trusted source of intelligence that helps us identify opportunities and make the best decisions.
Client Type: Foodservice
Working with CGA and their ability to triangulate multiple data sources has enabled Müller to identify key opportunities and challenges in the Out of Home market from a volumetric, consumer and operator perspective. We have been able to obtain both quantitative and qualitative data which has assisted with long term strategic planning.
The CGA team were informative and delivered actionable insights.
Client Type: Retail / Operator
The Coffer Peach Business Tracker gives us a real indication as to what is happening in the wider market to enable a rounded judgement on our own performance. Only by comparing information with our peers do we know how we are truly doing.
Client Type: Drinks
We finally got the 100% confirmation from the operator this morning! The brand will go on draught across the 150+ outlet estate and we just wanted to thank you for the superb response to the brief. We wouldn’t have got there without your support on this tender. For us, it demonstrates how far BrewDog and CGA have come in terms of our working relationship in the past year.
As you know, we’ve been on an insight journey – the ROI on our time and investment was clearly worth it!
Client Type: Foodservice
The most impressive thing about CGA is their people. We have used various research and insights agencies over the years and CGA’s insights, professionalism, and market knowledge have stood out above the rest. We had tight deadlines and a complex project but CGA manged everything and kept the project on track.
Overall, we were thoroughly impress with every aspect of CGA’s services.
Client Type: Drinks
The data and insight you provided on Cask Ale and Sport was brilliantly received by our target operator. It has step-changed our relationship with them and they have seen that we are helping them grow their categories and we are growing with them.
Client Type: Retail / Operator
We’ve been working with CGA for many years now and our experience has been amazing. We receive great insight into the industry and it helps us make the right decisions for us to grow.
Client Type: Foodservice
Bidfood has worked with CGA for a number of years and finds them to be a trusted insight provider. The data and insight CGA provides in relation to their Out of Home market knowledge adds value to our business. We find the level of detail that is available from CGA’s range of services and data sources provides a robust and well-rounded view of the market. This assists us in identifying trends and in enhancing our understanding of consumer attitudes and behaviours when eating and drinking out of home.
Client Type: Retail / Operator
We obviously want to understand our own performance relative to our own budgets and forecasts, but equally, we need to know how we are performing relative to the wider out-of-home market. Especially during periods of uncertainty, CGA provides us with that valuable extra context and allows us to ask the probing questions to give us the insight and context we need to succeed.
Client Type: Drinks
CGA is the place to go for on-trade knowledge.
Client Type: Retail / Operator
At wagamama, we use the Coffer Peach Business Tracker as the essential industry yardstick to measure competitive performance.
Client Type: Drinks (International)
The customers my team and I call on in the National Accounts Universe are incredibly savvy, and rely on fact-based selling stories to warrant making a change either to their menu or to bring in another product into distribution. Working with Nielsen, we have been able to tell a robust, impactful story regarding our Espolon Tequila Brand. We uncovered that 96% of the volume driven by Espolon is coming from velocity proving Espolon is a true consumer Brand with incredible pull. Looking at this velocity vs. the competitive set within certain chain restaurants, Nielsen CGA predicted the value our Brand would generate to our customer’s bottom line.
This gives us an edge over our competitors, positioning Campari America as the ideal Supplier partner to our National Account Customers.
Client Type: Foodservice
CGA has proved to be a collaborative and reliable research partner for Monin, helping support our marketing activities across European markets. As experts in the Out of Home Market and consumer research, their dedicated team crafted a bespoke consumer survey which answered our key research questions and the aims of the brief, while In-outlet intercepts added colour to the quantitative research. This has allowed us to understand our consumers, how they behave in the market and how Monin can market products to consumers in the most effective way. The actionable insight we received has also supported Monin in conversations with our customers and ensured we could refer to robust data we trust.
Client Type: Retail / Operator
Through online surveys, a series of focus groups and clever benchmarking, analysis and industry insight from CGA, we uncovered key focus points to attack.
Client Type: Retail / Operator
We recently joined the Coffer Peach Business Tracker to give us clear and authoritative view of market performance. Becoming a partner of the Tracker helps us understand when fluctuations in trade are likely a result of external factors affecting the wider market, and when we need to look closer to home.
With Valentine’s Day just around the corner, CGA’s by NielsenIQ’s latest Consumer Pulse report reveals how Canadian consumers plan on celebrating the occasion in the On Premise, highlighting that Wine is the drink of choice.
The latest news on venues opening across the UK.
Britain’s On Premise ended January with another week of strong year-on-year sales growth, as operators fought to overcome the effects of the cost of living crisis and Dry January.
New research from CGA by NielsenIQ shows consumers remain eager and confident to eat and drink out when given reason to, despite mounting pressure on their spending.
CGA by NielsenIQ’s latest Wine Insight Report reveals how dividing the wine market into two key audiences can improve targeting and sales.
The fusion of coffee and spirits has created one of the fastest growing drinks categories in the On Premise, with plenty more headroom for growth.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NielsenIQ
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