The customers my team and I call on in the National Accounts Universe are incredibly savvy, and rely on fact-based selling stories to warrant making a change either to their menu or to bring in another product into distribution. Working with Nielsen, we have been able to tell a robust, impactful story regarding our Espolon Tequila Brand. We uncovered that 96% of the volume driven by Espolon is coming from velocity proving Espolon is a true consumer Brand with incredible pull. Looking at this velocity vs. the competitive set within certain chain restaurants, Nielsen CGA predicted the value our Brand would generate to our customer’s bottom line.
This gives us an edge over our competitors, positioning Campari America as the ideal Supplier partner to our National Account Customers.