Tequila is one of the most popular Spirits globally, but North America is where it really demands attention. Its popularity has grown significantly in recent years, with the category evolving to meet different tastes and preferences.

At the midway point of 2022, it’s clear that Tequila is continuing its run as a top three performer in the US On Premise spirits sector. While Whiskey and Vodka remain firmly planted at the top spots in the category, as the only major Spirit category to show share growth thus far into 2022, Tequila’s growth is outpacing its counterparts in more than one price tier.

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