CGA by NIQ’s Daily Drinks Tracker shows average sales in managed venues in the week to Saturday 5th July were 4% behind the same period in 2024. It means trading has been negative in four of the five weeks since early June.
Sales on Sunday 29th June were down by 25% year-on-year, reflecting tough comparatives with the same Sunday in 2024, when England’s dramatic 2-1 win over Slovakia in the Euros drove high footfall.
However, trading rebounded sharply on Monday 30 June, with sales up 35%, and remained positive through to Friday 4th July, supported by continued good weather and the second Test match at Lord’s. Saturday 5 July saw another drop of 21%, with no major sporting fixture to match last year’s England vs Switzerland Euro quarter-final.
Cider and soft drinks comfortably outperformed the market as a whole, with year-on-year growth of 7% each. Beer was 5% behind last year, while wine and spirits saw steeper declines of 7% and 12%—a third consecutive double-digit drop.
Rachel Weller, CGA by NIQ’s commercial lead, UK & Ireland, said: “The boost of last summer’s Euros makes year-on-year comparisons difficult, but the bright weather of early July clearly gave pubs, bars and suppliers a big boost. It’s particularly encouraging for cider brands, which tend to peak in line with the temperatures. Soft drinks are also strong as we move into the crucial school holidays season. Real-terms growth will be hard-earned this Summer, but there continue to be plenty of opportunities amid the challenges”
The Daily Drinks Tracker provides analysis of sales at managed licensed premises across Britain and is part of CGA by NIQ’s suite of research services delivering in-depth data on category, supplier and brand rate of sale performance. To learn more, click here and contact the CGA by NIQ team.
