CGA: Tailored Reports, Services and Solutions for On Premise Suppliers

Data & Insight for Drink Suppliers & Wholesalers

We work with some of the worlds biggest beverage alcohol and soft drink brands. Using our three core data sources
and our data and consultancy expertise, we help suppliers and wholesalers drive their On Premise businesses forward.

Benefits for suppliers & wholesalers

Understand how and where to grow your brand's market share

Benefits

Understand category dynamics within Beverage Alcohol and Soft Drinks

Uncover headroom opportunity for your brands

Benchmark your pricing, sales, distribution, and sales per outlet vs competitors

Identify threats and opportunities by region and key market segments e.g venue type (Restaurant, bar, hotel etc.), Ownership (independents vs chains)

Drive sales effectiveness and optimise your call lists

Benefits

Understand the size and shape of the market, plus details for all On Premise outlets and venues where food and drink is consumed

Maximise your brand's rate of sale with targeted prospect lists for distribution, sales calls, and activation

Save money by reducing call wastage by only calling on outlets that are open

Get name, address, and attribute details for On Premise outlets and venues

Build brand equity in the On Premise

Benefits

Measure consumer perception, advocacy and usage of brands in the On Premise

Track category and brand choice by occasion and channel, helping you to focus brand strategy on biggest opportunities

Understand consumer perception by consumer type and if a brand is appealing to your target audience

Track how consumer engagement in your brand is changing over time

Build strong customer relationships with key accounts through great category management

Benefits

Understand the consumers visiting your key customers and their needs

Provide relevant category recommendations by knowing the category dynamics within your customer's venue, their competition, and the wider market

Understand consumer needs, path to purchase, and choice drivers to develop category and brand sales driving mechanics

Use check-level insights to understand consumer purchasing patterns

Maximize sales across key On Premise channels

Benefits

Identifying the size and prize the opportunity within each channel

Tailoring their brand and portfolio strategy to consumer needs

Creating channel specific activations that will excite and engage consumers

Optimise product and category mix (assortment)

Benefits

Combine sales data with consumer preference data to identify the optimum range

Generate sales stories for your brand portfolio by understanding performance of range scenarios

Understand influence of price