The inflation-beating increase means groups have generated growth in at-home sales for nine months in a row. However, the value of takeaway and click-and-collect sales dropped by 4% from February 2023. Combined, delivery and takeaway sales were 5% ahead—an improvement on the figures of 4% in January and 1% in December 2023.
Consumers’ switch from takeaways to the convenience of ordering-in means deliveries accounted for 11% of restaurant groups’ sales in February, while takeaways and click and collect orders were worth 4%. Eat-in sales attracted 85% of all spending.
Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA said: “It’s encouraging to see that restaurants’ at-home sales growth is keeping pace with inflation in early 2024. The shift from takeaways to deliveries continues apace, and we can expect further migration as more and more people welcome the convenience of ordering platforms. However, with discretionary spending still under pressure for many consumers, restaurants will have to stay laser-focused on the quality and value of their delivery operations to sustain sales and share.”
Karl Chessell
The CGA by NIQ Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker are: Azzurri Group, Big Table Group, Byron, Chopstix, Cote, Creams Cafe, Dishoom, Five Guys, Gaucho Grill, Honest Burgers, Island Poke, Mitchells & Butlers, Nando’s, Pizza Express, Pizza Hut UK, Prezzo, Rosa’s Thai, TGI Fridays UK, Tortilla, Wagamama, Wasabi and YO! Sushi. Anyone interested in joining the Tracker should contact Karen Bantoft at karen.bantoft@nielseniq.com.
