Despite rising living costs, there is still optimism in Britain’s On Premise. CGA by NIQ Client Director – GB Drinks, Paul Bolton, examines the role of the craft beer category and outlines how brands and operators can capitalise on the key trends continuing throughout 2023.

As the COVID-19 pandemic finally began to subside at the start of 2022, the On Premise collectively began to see the light at the end of the tunnel. Despite the fact that costs had been mounting up for months as outlets were unable to open fully (or at all) for large periods of 2021, most licensees were looking forward to a year where consumers would be back with a bang to help them to recoup losses.

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