Interpreting the no- and low-abv market in Britain’s On Premise


With health a growing concern for British consumers, the increasing appeal of a more moderate lifestyle is impacting their food and drinks choices and fuelling the growth of the no- and low alcohol category in the On Premise.


While the mindful beverage category still represents a small proportion of overall sales, it has experienced remarkable growth over the past three years. CGA by NielsenIQ Client Manager Matt Meek looks at the development of Britain’s no and low market since the pre-pandemic period, and highlights which consumer and sub-category trends operators and suppliers should pay attention to when building their On Premise no and low strategies.


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