As the On Premise begins to reopen and restrictions ease, there is major opportunity for drinks brands to re-engage consumers and continue to build brand equity.
How should brands adapt to changing market dynamics to meet new consumer behaviours and preferences? How can drinks businesses begin to build brand equity? What does good activation look like? These will be the main themes for CGA’s upcoming ‘Rebuilding brands in the On Premise’ webinar at 2pm on May 19, 2021.
This webinar will help those in brand management, insights and marketing-led roles to shape brand strategies in the wake of the pandemic.
CGA’s Client Director Phil Montgomery and Director of Consumer Research and Marketing Rachel Weller will present the latest data and insight from CGA’s newly launched BrandBuilder service, which brings together consumer engagement measures with proprietary sales and distribution data to provide a holistic view of brand health in the On Premise.
Sharing their front-line perspectives in a special panel session will be two of the country’s top operators – Charlie Gilkes, co-founder and CEO of Inception Group, which runs some of London’s trendiest venues, including Mr Fogg’s, Bunga Bunga and Cahoots, and Justin Carter, managing director of Lounge café bars, part of the Loungers group and one of Britain’s fastest growing and most talked about hospitality businesses.
Industry expert and CGA adviser Peter Martin will be in the chair, as the panel discuss how they choose a brand that’s right for their outlets, what good activation looks like and what they look for from a supplier.
The On Premise has been and continues to be a crucial channel for drinks businesses to build brand equity. Throughout the turbulence of 2020’s restrictions, there has been a shift in consumer behaviour, changes of occasions and opportunities and new factors now influencing path to purchase and brand activations.
The CGA team will underpin share the findings of these changing consumer dynamics and the factors for successful brand equity in the On Premise.
The webinar will also delve into:
- What are consumers looking for in a brand?
- How have consumer need states changed and reasons for drinking particular brands?
- What consumer trends are we likely to see as the market reopens?
- What are new drink trends seen as a result of the pandemic?
- How has path to purchase and decision-making changed in outlets?
DATE & TIME
Wednesday 19 May, 2021
2:00 PM – 3:00 PM
The webinar is free to attend, and registration is required – don’t miss out!
