CGA by NIQ’s Daily Drinks Tracker shows average drinks sales in managed venues in the week to 5 April were up by 5% from the same period in April. On the back of a decent March, it raises hopes for some sustained real-terms growth for the On Premise after a sluggish start to 2025.
Growth would have been even stronger without comparisons being distorted by the long Easter weekend, which fell in late March in 2024. This pushed daily sales down by 15% and 28% on Sunday 30 and Monday 31 March. However, trading then surged back into growth of 19% and 22% on the next two days, Tuesday 1 and Wednesday 2 April. They remained ahead by double digits on each of the three remaining days of the week. 
Revenue was boosted by the temperatures touching 20 degrees in places over the week, drawing consumers out to the gardens and terraces of pubs and bars. The sunny weather made it a particularly good period for the Long Alcoholic Drinks (LAD) categories, with beer sales rising 8% year-on-year and cider soaring 22%. Wine (up 6%) also had a good week, but soft drinks (down 3%) and spirits (down 6%) were negative.
A strong Spring for the On Premise was interrupted by a week of softer trading, as the Daily Drinks Tracker shows year-on-year sales were down by 6% over the seven days to 29 March. Trading was well behind the equivalent days in 2024 for most of the week—though comparisons were again skewed by the earlier Easter last year. Sales were down in all major drinks categories, but beer (down 1%) and cider (down 3%) were most resilient.
Rachel Weller, CGA by NIQ’s commercial lead, UK & Ireland, said: “These are very encouraging numbers that show On Premise operators and suppliers are building some decent sales momentum. Bright weather always lifts people’s spending, but we may also be starting to see a wider improvement in their confidence as inflation eases. The Easter weekend should give pubs, bars and suppliers an even bigger boost, especially if the sun continues to shine. Some of the growth will inevitably be eaten up by the unwelcoming increase in employers’ labour costs from April, which may also force some venues to raise prices—but it’s nevertheless a strong opening to a crucial period for the On Premise.”
The Daily Drinks Tracker provides analysis of sales at managed licensed premises across Britain and is part of CGA by NIQ’s suite of research services delivering in-depth data on category, supplier and brand rate of sale performance. To learn more, click here and contact the CGA by NIQ team.
Update on the Daily Drinks Tracker
The Daily Drinks Tracker delivers weekly data on drink sales performance. Detailed analysis and commentary are now shared on a bi-weekly basis. The tracker remains dedicated to supporting data-driven decisions in the On Premise.
