The first stateside trip since 2019 will check out Miami’s dynamic latest concepts, as well as long-term favourites on the eating and drinking out scene. The extensive tour will take in both ever-popular districts and up-and-coming neighbourhoods, providing crucial insights into the current and future shape of US hospitality.
CGA data shows that spirits sales in Miami are 65% higher than the US average, with rum sales three times the rate of New York and Chicago, and whiskey double the country-wide average. Beer is a modest sector by comparison, though with sales of imported brands 56% higher than the US average, there are sizeable opportunities for suppliers here too.
Spirits’ stellar sales are being driven by Miami’s cocktail scene. Cocktail ticket counts in the city have risen 43% since 2019, and have an average value of $13—two dollars more than the US average of $11. The Margarita is the most popular cocktail by some distance here, followed by the Mojito and Moscow Mule.
Craft cocktail bars swept across Miami in the 2010s, and consumers’ expectations about ingredients and execution have been climbing ever since. As the sector has evolved, a strong craft cocktail list has become crucial for many small-to-midsize venues.
Out-of-town operators have joined locally-owned venues in Miami—and with CGA research showing that the city posts ticket counts above New York and Chicago and Los Angeles, it’s easy to see why. Wynwood, the increasingly popular arts and entertainment district, has recently seen the opening of New York businesses like Williamsburg wood-fired favourite Shelter and shipping container housed Prince Street Pizza. Big investments like these show the level of confidence in the city’s On Premise.
Like the rest of the US, Miami is working its way back towards pre-COVID-19 levels of trading—but with the advantages of a flourishing cocktail scene and out-of-town investment. Its profile as one of the world’s premiere eating and drinking destinations, and its track record for innovation, make it the perfect city in which to see what’s coming down the line in the On Premise—not just in the US but around the world.
The Miami tour takes place from 11 to 13 May, and is open to board / director level operators of multi-site out-of-home food and drink businesses. Click here to learn more and register your interest in attending.
CGA’s suite of services to support operators and suppliers in the US On Premise include deep sales insights and authoritative consumer research. The powerful combination of tools can help leaders achieve winning strategies in brand activation, ranging, pricing, and location planning across the US. To discuss CGA’s capabilities and learn how they can support your business, please contact Matthew Crompton at matthew.crompton@cgastrategy.com.
