CGA’s third ‘Hotel Bev Al Opportunity Study’ reveals the opportunities presented in different hotel amenities and consumer occasions, and helps build tailored strategies and recommendations to customers across the US hotel market.

It shows big visitation trends for the next six to 12 months, explores the behavioural changes that COVID-19 has triggered, and sets out the categories, brands, flavours and serves that different demographics want from their hotels’ beverage offering.

The report comes at a time when travel for pleasure and business is surging back from two years of disruption, and hotels are taking fresh looks at their portfolios of beverages to cater for consumers’ changing priorities.

Download more information to learn more about the report.