The UK’s hospitality sector has suffered lost sales of more than £53bn in 2020, with more losses to come from a collapse of Christmas trading—but a COVID-19 vaccine rollout provides grounds for cautious optimism in 2021.

Those are among the messages from ‘Survival to Revival’, the eighth edition of the Future Shock series of reports from CGA and UKHospitality. It provides the definitive picture of hospitality’s rollercoaster 2020, sets out the challenges and opportunities facing the industry in 2021, and highlights some of the key trends for operators and suppliers to follow