CGA’s focus is to measure, understand and consult on the On Premise channel. We have conducted research to deliver regular Impact Reports to evaluate the different dynamics influencing consumer behavior and velocity sales performance across the US market.
We hope you enjoyed Tales of the Cocktail 2023.
Matthew Crompton, CGA Regional Director – North America joined the speaker panel for the Session ‘Up Your Probability of Profit: Tapping Consumer Insights to Operate Smarter, not Harder’.
As promised, you can sign up to receive CGA’s US On Premise Impact Reports for FREE – our ask is that you join fellow bartender professionals across the US to participate in future CGA Bartender research studies.
What to expect from CGA’s Impact report delivery:
4 reports per month delivered as MS PowerPoint
+ 2 sales Impact reports: showing sales velocity and ticket count trends derived from CGA’s BeverageTrak service to measure category performance in specific DMAs
+ Consumer impact report: compiling the most current trends and hot topics with a focus on consumer engagement in the On Premise, featuring collected field survey data.
+ OPM+ Impact Report: The latest share data in the Total US and a deep dive into several new territories each month, detailing interesting shifts in category.
Sign up to receive these monthly On Premise insights by completing the form.