It is one of the biggest gaps in sales of 2024 so far, and is the result of difficult comparatives against September 2023, which brought people out to drink in widespread sunshine and temperatures into the 30s. It is an abrupt reversal from the encouraging end to August, after a generally challenging summer for sales.
Trading was down year-on-year on all seven days of the week. The start of the Premier League season made Sunday (1 September) the best of the seven, with sales down 6%. However the gap widened to between 16% and 22% from Monday to Thursday (2 to 5 September), and there was an 8% drop on both Friday and Saturday (6 and 7 September).
The wine category was the brightest spot for suppliers and operators over the course of the week, with year-on-year growth of 1%. But sales were behind by double-digits in all four of the other main categories: beer (down 10%), cider (down 30%), soft drinks (down 16%) and spirits (down 16%).
After a bumper start to last autumn, year-on-year growth was always going to be unlikely in the first week of September,” says Rachel Weller, CGA by NIQ’s commercial leader, UK and Ireland. “The gulf in sales shows the all-important influence of sunshine on footfall, and the On Premise has undoubtedly suffered from a dismal summer of weather. After a tough run of trading, the final third of the year is going to be even more crucial to businesses than ever.
After a bumper start to last autumn, year-on-year growth was always going to be unlikely in the first week of September,” says
The Daily Drinks Tracker provides analysis of sales at managed licensed premises across Britain and is part of CGA by NIQ’s suite of research services delivering in-depth data on category, supplier and brand rate of sale performance. To learn more, click here and email Rachel.Weller@nielseniq.com
