July saw another consecutive month of unbroken sales growth this year, reflecting sustained consumer demand for delivery options, despite a deceleration from the double-digit growth recorded in May and June. 
Conversely, takeaway and click-and-collect sales remain static, with a slight decline of -0.2% in July compared to the same month last year. This is a marginal improvement from the -1.1% decline in June, suggesting the rate of decline is slowing.
Overall, combined delivery, takeaway, and click-and-collect sales in July 2024 were 5.3% higher than in July 2023. This represents the 14th consecutive month of year-on-year growth for the sector, further solidifying its resilience despite shifting consumer behaviours and external economic pressures.
The split between food and drink sales in the delivery and takeaway channels has remained stable, with food sales comprising 90.3% of the total and drink sales accounting for 9.7%. This consistency highlights the ongoing preference for home-delivered meals over other options.
The comparison with July 2023 sales highlights shifting consumer preferences, with consistent delivery sales growth indicating convenience and in home dining is firmly in favour.
While delivery sales growth has cooled slightly from June’s Euros spike, it remains clear consumers value the convenience of having meals brought directly to their doorsteps. Additionally, consumers are taking advantage of the good weather to enjoy meals on the go, or as a more budget-friendly option during a month when many focused their spending on events like the Euros tournament and Olympic Games.
Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA said: “Looking ahead, restaurants can continue to capitalise on these trends by offering versatile menu options catering to both delivery and takeaway customers. Plus, seamless customer experiences are crucial for maintaining this positive momentum, from online ordering to timely delivery. Furthermore, pushing drinks remains an opportunity to upsell and generate incremental sales that are easily added to food-based orders, while offering consumers greater choice than what they are likely to have available at home.”
The CGA by NIQ Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker are: Azzurri Group, Big Table Group, Byron, Chopstix, Cote, Creams Café, Dishoom, Five Guys, Gaucho Grill, Honest Burgers, Island Poke, Mitchells & Butlers, Nando’s, Pizza Express, Pizza Hut UK, Popeyes, Prezzo, Rosa’s Thai, Tasty Plc, TGI Fridays UK, Tortilla, Wagamama, Wasabi and YO! Sushi. Anyone interested in joining the Tracker should contact Karen Bantoft here.
