It shows sales in June were 225% higher than in June 2019—a drop on growth figures of 345% in April and 273% in May, reflecting the return of the majority of restaurants and pubs for the first full month of indoor service of 2021 in June. While some consumers have opted to start eating out again, deliveries and takeaways accounted for 35% of managed operators’ total sales in June, with eat-in contributing the remainder (65%).
The Hospitality at Home Tracker shows 2021-on-2019 growth in groups’ delivery sales was more than four times as high as takeaways. The emergence of third party ordering platforms in recent years means the volume of deliveries now exceeds that of takeaways and click and collect orders.
The restaurant and pub delivery market has flourished during the lockdowns of the last 16 months, and while growth has slowed from the period of forced closures, it is going to stay a very big part of managed groups’ sales,” says Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA. “We can expect to see more people revert to eating and drinking out now that COVID restrictions have been eased, but some consumers will not want to give up their new order-from-home habits. Juggling the three elements of eat-in, take-out and third-party delivery is going to be a big operational priority over the remainder of 2021 and beyond. Those that get it right can maximise this revenue stream without diluting dine in sales.”
CGA’s Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
CGA’s partners on the Tracker are: Azzurri Group, BrewDog, Burger King UK, Byron, Drake & Morgan, Gaucho Grill, Giggling Squid, Nando’s Restaurants, Peach Pub Company, PizzaExpress, Pizza Hut UK, Prezzo, Rosa’s Thai, TGI Fridays UK, The Restaurant Group, Tortilla, Wagamama and YO! Sushi.
Anyone interested in joining the Tracker should contact Karen Bantoft at karen.bantoft@cgastrategy.com.
