CGA by NIQ’s Hospitality at Home Tracker shows revenue from orders was 6% higher than in August 2022. It extends a run of growth that followed 18 successive months of negative year-on-year trading as consumers started eating out again after the easing of COVID lockdowns.
CGA’s Tracker shows a 9% rise in delivery sales by value—a much faster rate of growth than the figure of 1% in takeaways and click-and-collect sales. The combined volume of orders dropped again month-by-month by 2%, though this rate of decline has slowed recently.
While sales have recovered over the summer, deliveries and takeaways are now a much smaller part of restaurants’ trading mix than they were during COVID. Combined sales accounted for 13% of groups’ total sales in August—a sharp drop from 22% in August 2022.
Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA, said: “Delivery and takeaway sales have fallen substantially from the boom years of 2020 and 2021, when they were vital in sustaining restaurants’ trading through lockdowns. But it’s encouraging to see them back in year-on-year growth now, and they are certain to remain a significant element of restaurants’ operations. It will be important to optimise delivery logistics and third-party partnerships for consumers who have become accustomed to ordering in, while continuing to provide compelling reasons for others to eat out.”
Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA, said: “Delivery and takeaway sales have fallen substantially from the boom years of 2020 and 2021, when they were vital in sustaining restaurants’ trading through lockdowns. But it’s encouraging to see them back in year-on-year growth now, and they are certain to remain a significant element of restaurants’ operations. It will be important to optimise delivery logistics and third-party partnerships for consumers who have become accustomed to ordering in, while continuing to provide compelling reasons for others to eat out.”The CGA Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker are: Azzurri Group, Big Table Group, Byron, Cote, Dishoom, Five Guys, Gaucho Grill, Honest Burgers, Island Poke, Mitchells & Butlers, Nando’s, Pizza Express, Pizza Hut UK, Prezzo, Rosa’s Thai, TGI Fridays UK, The Restaurant Group, Tortilla, Wagamama, Wasabi and YO! Sushi. Anyone interested in joining the Tracker should contact Karen Bantoft at Karen.Bantoft@nielseniq.com.
