Deliveries in May were 11.3% ahead of the same month in 2023 on a like-for-like basis. It follows cool and damp weather in many parts of Britain for much of May, which led some consumers to order in food rather than going out. 
However, takeaway and click-and-collect sales were down by 2.0%, as people continue to migrate from pick-ups to the convenience of delivery platforms. The Tracker shows combined delivery and takeaway sales were 6.2% ahead—an improvement on April’s figure of 4.5%. Restaurants’ at-home sales have now been up year-on-year for 12 consecutive months. May’s growth is also well above Britain’s current rate of inflation.
The Hospitality at Home Tracker indicates that deliveries accounted for just under 11 pence in every pound spent with restaurants in May, while takeaways attracted four pence. Food took a 91.1% share of all at-home orders and drinks had an 8.9% split.
Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA said: “Twelve months of year-on-year growth in a row marks an excellent recovery for restaurants’ at-home sales after the post-COVID drop in orders. While May’s positive trading was boosted by the mixed weather that caused some consumers to stay at home, it could also be a sign that people are becoming freer with their spending. The easing of inflation and interest in the Euro 2024 football tournament should help to sustain momentum into the summer, and we can be cautiously optimistic for solid growth in both deliveries and eat-in sales over the rest of the year.”
Karl Chessell
The CGA by NIQ Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker are: Azzurri Group, Big Table Group, Byron, Chopstix, Cote, Creams Café, Dishoom, Five Guys, Gaucho Grill, Honest Burgers, Island Poke, Mitchells & Butlers, Nando’s, Pizza Express, Pizza Hut UK, Prezzo, Rosa’s Thai, Tasty Plc, TGI Fridays UK, Tortilla, Wagamama, Wasabi and YO! Sushi. Anyone interested in joining the Tracker should contact Karen Bantoft here.
