Consumer set to head out for the Euros

CGA’s latest consumer research shows that just over half (54%) of this potential Euros market is aged between 25 and 44, with a 50:50 gender split. Many of the fans are already high engagers with the On Premise, with nine in ten (90%) having already returned to venues since the start of indoor service on 17 May.

CGA’s consumer pulse survey reveals major potential from football in reopening venues