It’s all in the name! You’re a tastemaker, an influencer & someone who knows where to find the trendiest places to eat. You love to share your gourmet finds with you audience & will likely be the first to post a great insta-worthy pic of a fantastic dish at the newest restaurant! You have a busy lifestyle so you prioritise great food & company over being stuck in a kitchen cooking for yourself. Because you eat out so often, healthy options are a must, but you tend to look for places with a great cocktail menu along with a range of refreshing craft beers.
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
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