What type of MATCH consumer are you?

You are a...Steadfast Sipper

All about you

Pubs are your main attraction when it comes to looking for a place to go out. Convenient & low-key with a great selection of beers, ales & cider is your go-to for a night out. Prices need to be low enough to get you through the door while quality needs to be high enough to keep you coming back! Normally, as long as there’s cold brew, good music & even better prices, you’re on board!

Typical demographics

Age

53% are 65+ years old

Gender

59% Male, 41% Female

Affluence

Low: Less than £30,000

Employment

55% are retired

Parents

14% are parents

of population

0 %

Out-of-home behaviour

3%

Proportion of all drink-led visits that are made by this group

3%

Proportion of all food-led visits that are made by this group

24%

Eat out weekly

21%

Drink out weekly

£53.16

Average monthly spend
Steadfast Sippers spent 38% less than GB monthly avg.

Top 5 drinks consumed

1. Wine

2. Coffee

3. Soft drinks

4. Ale

5. Tea

Adoption of trends

Repertoire

Repertoire shows the number of drinks categories or brands that this segment typically switches between.

Attitudes & behaviours

I proactively try to lead a healthy lifestyle.

Health 56%

I like to keep up to date with the latest trends and fashions.

I check social media frequently throughout the day.

Social media 23%

Social media has increased my awareness of eating and drinking out brands.

I lead a busy lifestyle and rarely have a large amount of free time.

13%

I actively seek out information on new places to eat and drink out through all available sources.

13%

I tend to stick to places that I know well when eating and drinking out.

Familiarity 59%

I take a keen interest in food and drink and consider myself knowledgeable on the subject.

Food expertise 39%

I consider myself a 'foodie'.

Foodie 21%

I am interested in deals and offers.

Offers 17%

I enjoy visiting new eating and drinking out brands whilst they are still small chains but are starting to become recognised

Prefer small chains 17%

I am typically one of the first to visit new eating and drinking places.

Key drivers

What drives Steadfast Sippers to venues for food?

1. Location

2. Value for money

3. Convenience

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What drives Steadfast Sippers to venues for drinks?