You love a good night out! You might not get out as much as you’d like to, so when you do go out you want to make it count! You have high expectations so only the best will do-only the best wine, gin or cocktail will pique your interest. You generally opt to eat out in places that are tried, tested & come highly recommended. Great service & a fun atmosphere makes for the perfect night out!
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
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