You love to head out on the town with friends for a few drinks & a bite to eat & you often live for the weekend! Social media is your primary source for finding your next great place to eat or drink out & you are always up to date with the latest trends! That’s not to say you’d shy away from a quick bite at your local Pizza Hut or grab a cheeky burger at McDonald’s because let’s face it – life is better with a little fast food in your life!
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
Our customer segmentation solution can give you the most intelligent insights in the market today.