What type of MATCH consumer are you?

You are a...Cost-Conscious Champion

All about you

You occasionally go out for a meal or a drink, but when it comes to how you spend your cash, you can think of better ways. You love what you know & tend to stick to dining & drinking out in the places where you know you can get a good offer. Convenience is important as well as good prices, & you love the feeling that you are getting great value for money!

Typical demographics

Age

32% are 65+ years old

Gender

56% Male, 44% Female

Affluence

Low: less than £30,000

Employment

36% are retired

Parents

24% are parents

of population

0 %

Out-of-home behaviour

6%

Proportion of all drink-led visits that are made by this group

6%

Proportion of all food-led visits that are made by this groupP

27%

Eat out weekly

20%

Drink out weekly

£47.24

Average monthly spend
Cost-Conscious Champions spent 45% less than GB monthly avg.

Top 5 drinks consumed

1. Soft drinks

2. Coffee

3. Lager

4. Wine

4. Tea

Adoption of trends

Repertoire

Repertoire shows the number of drinks categories or brands that this segment typically switches between.

Attitudes & behaviours

I proactively try to lead a healthy lifestyle.

Health 44%

I like to keep up to date with the latest trends and fashions.

Trends & fashion 8%

I check social media frequently throughout the day.

Social media 38%

Social media has increased my awareness of eating and drinking out brands.

17%

I lead a busy lifestyle and rarely have a large amount of free time.

Lifestyle 6%

I actively seek out information on new places to eat and drink out through all available sources.

12%

I tend to stick to places that I know well when eating and drinking out.

Familiarity 64%

I take a keen interest in food and drink and consider myself knowledgeable on the subject.

Food expertise 34%

I consider myself a 'foodie'.

Foodie 21%

I am interested in deals and offers.

10%

I enjoy visiting new eating and drinking out brands whilst they are still small chains but are starting to become recognised

18%

I am typically one of the first to visit new eating and drinking places.

Trendsetter 3%

Key drivers

What drives Cost Conscious Champions to venues for food?

1. Location

2. Convenience

3. Value for money

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What drives Cost Conscious Champions to venues for drinks?