What type of MATCH consumer are you?

You are a...Carefree Dolce Vita

All about you

You always enjoy a fabulous glass of wine or maybe a cocktail in a quality restaurant surrounded by friends & family. You love your carefree lifestyle & want to be surrounded by choices when you visit somewhere for the first time! You generally opt to eat out in places that are tried, tested & have a great reputation for quality & service. An impromptu casual meal out is just as good as a planned dinner, especially if there are some healthy options on the menu!

Typical demographics

Age

36% are 65+ years old

Gender

50% Male, 50% Female

Affluence

Medium: £30,001 - £50,000

Employment

38% are retired

Parents

22% are parents

of population

0 %

Out-of-home behaviour

5%

Proportion of all drink-led visits that are made by this group

6%

Proportion of all food-led visits that are made by this group

36%

Eat out weekly

18%

Drink out weekly

£65.05

Average monthly spend
Carefree Dolce Vitas spent 25% less than GB monthly avg.

Top 5 drinks consumed

1. Soft drinks

2. Wine

3. Coffee

4. Tea

5. Lager

Adoption of trends

Repertoire

Repertoire shows the number of drinks categories or brands that this segment typically switches between.

Attitudes & behaviours

I proactively try to lead a healthy lifestyle.

Health 59%

I like to keep up to date with the latest trends and fashions.

I check social media frequently throughout the day.

Social media 38%

Social media has increased my awareness of eating and drinking out brands.

23%

I lead a busy lifestyle and rarely have a large amount of free time.

12%

I actively seek out information on new places to eat and drink out through all available sources.

Seek out new 20%

I tend to stick to places that I know well when eating and drinking out.

Familiarity 51%

I take a keen interest in food and drink and consider myself knowledgeable on the subject.

Food expertise 49%

I consider myself a 'foodie'.

Foodie 31%

I am interested in deals and offers.

14%

I enjoy visiting new eating and drinking out brands whilst they are still small chains but are starting to become recognised

Prefer small chains 28%

I am typically one of the first to visit new eating and drinking places.

Trendsetter 7%

Key drivers

What drives Carefree Dolce Vitas to venues for food?

1. Location

2. Convenience

3. Value for money

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What drives Carefree Dolce Vitas to venues for drinks?