You always enjoy a fabulous glass of wine or maybe a cocktail in a quality restaurant surrounded by friends & family. You love your carefree lifestyle & want to be surrounded by choices when you visit somewhere for the first time! You generally opt to eat out in places that are tried, tested & have a great reputation for quality & service. An impromptu casual meal out is just as good as a planned dinner, especially if there are some healthy options on the menu!
36% are 65+ years old
50% Male, 50% Female
Medium: £30,001 - £50,000
38% are retired
22% are parents
Proportion of all drink-led visits that are made by this group
Proportion of all food-led visits that are made by this group
Eat out weekly
Drink out weekly
Average monthly spend
Carefree Dolce Vitas spent 25% less than GB monthly avg.
Repertoire
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
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