You don’t care about prices – you care about quality, reputation & prestige! That’s not to say you wouldn’t sit down in a pub with a nice pint, it just means that the pub & pint need to the best that London can offer. You have a terribly busy lifestyle packed with entertaining clients & back-to-back business meetings, who has time to cook? Not you! That’s why you tend to eat our regularly & since you can expense most of it, why not try the expensive red or the best filet mignon the restaurant can offer? You deserve it after all!
Repertoire shows the number of drinks categories or brands that this segment typically switches between.
Social media users to whom going out means drinking in the most popular places. However they tend to save it for the weekend with a more health-focused mindset during the week.
Likely retired with time on their hands, they regularly seek out coffee shops during shopping or other trips, choosing familiar places as they can be wary of trying something new.
Like to wine and dine out with friends in upmarket casual dining restaurants when the opportunity arises. Great service and good quality food and drink are incredibly important, which is why they generally opt to eat out in places that are tried and trusted or places that come highly recommended.
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