What type of MATCH consumer are you?

You are a...Business Class Seeker

All about you

You don’t care about prices – you care about quality, reputation & prestige! That’s not to say you wouldn’t sit down in a pub with a nice pint, it just means that the pub & pint need to the best that London can offer. You have a terribly busy lifestyle packed with entertaining clients & back-to-back business meetings, who has time to cook? Not you! That’s why you tend to eat our regularly & since you can expense most of it, why not try the expensive red or the best filet mignon the restaurant can offer? You deserve it after all!

Typical demographics

Age

19% are 45-54 years old

Gender

60% Male, 40% Female

Affluence

High: £50,001 - £100,000+

Employment

63% are white collar

Parents

49% are parents

of population

0 %

Out-of-home behaviour

13%

Proportion of all drink-led visits that are made by this group

12%

Proportion of all food-led visits that are made by this group

80%

Eat out weekly

57%

Drink out weekly

£251.37

Average monthly spend
Business Class Seekers spent 191% more than GB monthly avg.

Top 5 drinks consumed

1. Wine

2. Coffee

3. Soft drinks

4. Lager

5. Tea

Adoption of trends

Repertoire

Repertoire shows the number of drinks categories or brands that this segment typically switches between.

Attitudes & behaviours

I proactively try to lead a healthy lifestyle.

Health 71%

I like to keep up to date with the latest trends and fashions.

Trends & fashion 58%

I check social media frequently throughout the day.

Social media 60%

Social media has increased my awareness of eating and drinking out brands.

Social media awareness 55%

I lead a busy lifestyle and rarely have a large amount of free time.

Lifestyle 52%

I actively seek out information on new places to eat and drink out through all available sources.

Seek out new 46%

I tend to stick to places that I know well when eating and drinking out.

Familiarity 50%

I take a keen interest in food and drink and consider myself knowledgeable on the subject.

Food expertise 79%

I consider myself a 'foodie'.

Foodie 63%

I am interested in deals and offers.

I enjoy visiting new eating and drinking out brands whilst they are still small chains but are starting to become recognised.

Prefer small chains 32%

I am typically one of the first to visit new eating and drinking places.

Trendsetter 35%

Key drivers

What drives Business Class-Seekers to venues for food?

1. Location

2. Convenience

3. Value for money

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What drives Business Class-Seekers to venues for drinks?