Consumers are set to prioritise eating and drinking out in their spending after lockdown, but remain cautious about longer term financial impacts of the pandemic.

Those are among the headlines in the third of CGA’s new Consumer Countdown to Reopening Series reports, from new consumer research revealing how consumers are likely to allocate their disposable income when hospitality reopens from 12 April.

It shows that pubs, bars and restaurants will be high on people’s agenda, with 29% of GB consumers planning to spend more there over the next 12 months than they usually would. It puts hospitality ahead of international holidays (26%), domestic holidays (25%), clothing (22%) and home improvement (19%) in the list of priorities for spending.

To learn more about the Consumer Countdown to Reopening series and how it can help all businesses understand the habits and demands of the post-lockdown market, please contact charlie.mitchell@cga.co.uk.