Operators and suppliers will have to appeal to a much changed consumer base split between enthusiastic and more hesitant users, the latest edition of CGA’s new Consumer Countdown to Reopening Series reports shows.

The four-part series of insights uses CGA’s latest consumer research to track crucial shifts in behaviour when the On Premise reopens for outdoor service from 12 April. It shows a widespread appetite to make up for lost time in pubs, bars and restaurants, with more than a quarter (27%) of consumers in Britain planning to spend more time there than they typically did before COVID-19.

To learn more about the Consumer Countdown to Reopening series and how it can help all businesses understand the habits and demands of the post-lockdown market, please contact charlie.mitchell@cga.co.uk.