Nearly two thirds of consumers are looking forward to the full return of large-scale live events, but a significant number remain anxious about their safety.

CGA’s latest Consumer Pulse survey shows the huge potential value of festivals, concerts, nightclubs, sporting occasions and other big occasions to operators and suppliers, and 63% of consumers say they are now ready to get back to them.

CGA’s consumer research sampled 751 nationally representative consumers in late May 2021.