The latest lockdown is set to increase people’s interest in making and drinking cocktails, CGA’s Mixed Drinks At Home Report suggests—bringing big opportunities for producers and suppliers to make up for lost on-trade sales.
CGA research has revealed how made-at-home cocktails grew in popularity over the first nationwide lockdown in the spring. Now, with consumers’ general alcohol consumption remaining steady and one in four (24%) now spending more on home drinking than they did before the pandemic, there is a fresh wave of interest in recreating drinks like cocktails that might previously have only been bought out of home.
Providing insight into the size of the potential opportunity that cocktails and mixed drinks at home, the different consumer sets that are interacting with it and how to take advantage of this, the CGA Cocktails and Mixed Drinks at Home Report is now available to purchase. Contact firstname.lastname@example.org for details.
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