Cocktails in Europe

Cocktail culture remains strong across Europe’s On Premise

Cocktails in Europe 2021

The closure of many of Europe’s bars, pubs and restaurants led many consumers to reach for the cocktail cabinet at home—but CGA research reveals that mixed drinks remain in high demand across the continent.

Sourced using data from CGA’s Mixed Drinks report that provides extensive insight and expert analysis into cocktail consumers’ behaviour around the world, and is complemented by in-depth sales data in many markets.

The CGA Mixed Drinks Report is now available in Germany, France, Ireland and Great Britain, alongside existing reports across APAC and the Americas, with further European markets available in early 2022, allowing drinks suppliers to understand the dynamics of cocktails and shape cocktail strategies.

To learn more about how it can support the sales and marketing strategies of all suppliers and operators, visit or contact

Download the report